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Author/Contributor(s): Bukatman
Author/Contributor(s): Coley
new technologies should liberate us from work
not against them
Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person
Blind Watchers of the Sky books for liberals Author/Contributor(s): BukatmanAuthor Contributor(s): Kolb, Edward Publisher: Basic Books Date: 04 29 1997 Binding: Paperback Condition: NEW
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