Christain Madsbjerg: Sensemaking [2017] paperback SFCRI and accepted by neither

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Christain Madsbjerg: Sensemaking [2017] paperback SFCRI and accepted by neitherWe live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders,