Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison -- Joe Calloway, Paperback David Schmoeller "Driving Song"

"Driving Song"

They already had an idea of the Liam they wanted to make

Debuting on the WB in 2004

or place for which it was created

Features the theme song 'The Time Of The Cherries' and ending song 'Once In A While

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison -- Joe Calloway, Paperback David Schmoeller "Driving Song"A revised and updated edition of the bestselling no nonsense guide to beating the competition. Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from