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During the mid-1940s, Camel claimed it had conducted an independent poll among thousands of physicians, which revealed that the majority of doctors who smoked preferred Camels over the other brands

Reynolds failed to show how the new formulations did not raise different public health questions, thereby conflicting with the FD&C Act

The flavor was marketed as a Turkish and Domestic blend, and was meant to be milder than other harsher smoking tobacco on the market

However, upon pointing out that since Joes reintroduction into Camels advertisements, the underage market jumped to 61%, Camel was forced to permanently withdraw the character in 1997

Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign